Fashion

California Dreaming: Ash Returns for SS17

California Dreaming: Ash Returns for SS17

The sun has not risen yet when she leaves her place. With a pair of leggings and black shirt, her yoga mat under her arm and her hair flippantly turned into a bun, she starts her day in a healthy way. She seems relaxed yet determined.

The brainchild of designers Patrick Ithier & Leonella Calvani, Ash combines luxury Italian leathers with chic French design to create some of the industry’s most exciting contemporary footwear designs. For its Spring/Summer 2017 collection, the brand takes inspiration from the sun-drench American West Coast with its glittering ocean and vibrant blue skies. As the birthplace of the Flower Power movement and the home of great festival (we’re looking at you Coachella), the Ash SS17 collection encapsulates California’s free-loving spirit and the creatives from all walks of life that are integral to that iconic West Coast culture.

Coachella, the West Coast’s mecca for music fans, free spirits and bohemians, was the ideal starting point for this collection. Gypsy silhouettes and ethnic touches blend with a 1970s spirit to create a look that is undeniably cool. A muted palette of white, black, army and nude—reminiscent of the West Coast’s dry summer landscape—is updated with eye-catching metallics, plenty of glitter and feminine hardware.

If you’re looking to channel your inner rock star, then heavy metal is a must. Styles such as the XIAO espadrilles and WHITNEY wedges are embellished with plenty of hardware including multiple straps, buckles and studs for a chic take on glam rock.

Ash’s iconic white sneakers continue to be a must-have and are updated for SS17 with multiple star prints in MAJESTIC, a chunky flatform sole in CYBER and metallic embellishments in DAZED. And for any trips wondering down to the beach, the metallic styles of NICKY and GUEPARD are you lazy day companions.

Ash Spring Summer 2017 Campaign

Ash Spring Summer 2017 Campaign

Ash Spring Summer 2017 Campaign

Ash Spring Summer 2017 Campaign

Ash Spring Summer 2017 Campaign

Ash Spring Summer 2017 Campaign

 



Liam Roberts

Liam Roberts

Style & Culture Editor

As a style editor with a belief that a good shoe is the cornerstone to any look, I am fascinated by the evolutions in contemporary footwear. When not scouring the internet for the latest trends, I am an avid reader and enjoy keeping track of the best new films and music.